TMWRK.

Challenge

When the company changed ownership, it was clear from the start, that it needed a new branding strategy as well as name to signal to customers and partners where the company is heading in the future, since it was named after the original founder that had left the company.

Process

Together with the new management team, we undertook and analysis of the current market landscape and customer base. Our goal was to identify traits and insights that could serve as a core to articulate a new branding strategy. Being in the construction market and also rooted in the Ruhrgebiet, an area shaped by a strong working class, what could be more fitting than the concept of ‘Die Mannschaft’.  Aimed with a first conceptual direction as well as a comprehensive market analysis, we started to explore various naming directions, eventually landing on: TMWRK.

Teamwork – the core of any successful construction project, but also the key requirement for any good company and team.

Results

After finishing the brand platform, with clearly articulated values, as well as equipped with a new name, we joined forces with a creative partner to also develop a new identity. TMWRK was launched, all touchpoints – including a vehicle fleet of almost 80 vehicles – were rebranded and the offering structured in three distinct areas.

Since it was our goal to create a highly recognizable brand – it is today easy to spot one of TMWRKs vehicles in the streets of the Ruhrgebiet. The company is thriving and setting a new benchmark within the local industry.