Dough

Challenge

EVE V was the first ever crowd-developed computer and one of the most successful crowd-funding campaigns on Indiegogo ever. Since then the company ran into multiple issues and struggled to define who they are at the core and where they want to focus in the future. Also the brand name was almost impossible to protect as a global asset and the
identity no longer reflected who they had become.

Process

I worked together with the core team to redefine their story, define their corporate strategy, core values as well as a strong branding strategy to take EVE into the future. Together with selected partners, we then launched into rebranding the company, including a new name and identity, to reflect their new strategy and ensure the brand is ready for retail execution.

Result

Dough was launched successfully and the new brand name and a new identity has have been rolled out in 2022. The strategy continues to guide the future direction of the business, marketing and product development.